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While artificial intelligence may bring to mind sci-fi notions of robotic butlers and automated factory workers, the truth is in many ways far more interesting. The rapid growth of machine learning has provided major tech companies with more ways to predict the behaviors of their customers while at the same time providing those customers with products and services that accurately match their particular needs. Here are some useful ways tech companies are incorporating AI into their tech.

A Smarter Personal Assistant

When Siri was introduced in 2011, it was a revelation in the tech world. While mobile phones had long been a primary means for people to interact in their personal and professional lives, Siri was created as a means to unify the internet of things via a smart and responsive virtual assistant who would respond to the needs of the users.

In the years that would follow, Microsoft and Samsung would introduce their own spins on the concept through the implementation of Cortana and Bixby. But technology has to been growing to meet the demands of the consumers, and these companies are looking towards the future by creating virtual assistants that are more personalized and natural.

Humans are naturally social creatures, and the more lifelike an assistant is, the more likely humans are to take their advice and incorporate them into their daily lives. In a demonstration, Google showed what this integrated assistance might look like when their Duplex assistant scheduled an appointment via phone using a remarkably human voice. Engineers are working hard to create assistants that don’t just mimic human language, but that also imitate the tics and eccentricities in language.

The Future of A.I. Virtual Assistants

Recent studies suggest a bold future for this brand of integrated assistant services. Analysts predict that within five years, over half of customers will be deciding on the services and products they want to purchase based off of the recommendations of artificial intelligence, and most of these artificial intelligence services will be integrated into our daily lives without a screen.

A.I. could become a natural and seamless part of our daily experience, perhaps even as common as owning a mobile phone. In terms of how businesses are run, analysts look a decade into the future and envision virtual assistants that drive the productivity of employees 24 hours a day. Where fiction writers once envisioned a future where artificial intelligence replaces humans in the labor force, the new model predicts a future where the two are synthesized together in a sort of symbiosis.

Google Trying to Lead the Charge

Google has become a pervasive presence in modern life, and there’s little doubt that they’re looking to get in on the ground floor of the A.I. boom. A recent report has coined 2018 as the “Year of Artificial Intelligence” for Google, and that’s mostly taking place at Google AI, a platform designed to make Google services cleaner and more accountable. This can be seen in the form of both Google Home and Google Assistant, and as usage of these services grow, and more data is collected, Google’s artificial intelligence is only expanding in its capabilities. At the heart of this understanding is DeepMind, a neural network bought by Google which shows the true capacity for machine learning and contributes to many of Google’s developments in artificial intelligence.

Therein lies the strength of artificial intelligence. Increased data leads to exponential intelligence, and as adoption increases, so do capabilities. Customers throughout the world seem to have developed a taste for artificial intelligence, and it’s unlikely these trends will be slowing anytime soon.

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